JetSynthesys, a leading digital entertainment and technology company, has recently announced the acquisition of a majority stake in Fanory, a creator monetization platform.
The transaction amount was not disclosed. Fanory, co-founded by former Twitter India head Manish Maheshwari, enables creators to monetize their content through their community of fans, thereby turning them into micro-entrepreneurs. The platform connects creators with their superfans through a personalized app, similar to how Shopify helps small offline businesses set up personalized digital stores. As part of the acquisition, JetSynthesys has appointed Maheshwari as President at the corporate level, JetSynthesys. Fanory will continue to operate as an independent brand under Maheshwari's leadership within the JetSynthesys ecosystem. Rajan Navani, Founder & CEO of JetSynthesys, said, “The social media creators market has grown exponentially and we see this continuing for the foreseeable future. Fanory’s model is beneficial for creators as it compensates them for their hard work and creativity. With Manish by our side, we look forward to exploring this new avenue and entrenching ourselves deeper into the digital entertainment realm.”
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This acquisition is a strategic move for JetSynthesys to tap into the growing market of social media creators and to expand its presence in the digital entertainment space. With the acquisition of Fanory, JetSynthesys will be able to provide creators with more monetization options, and help them turn their passion into a successful career. The acquisition is expected to boost JetSynthesys's revenue and help the company to establish a foothold in the creator monetization space.
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In summary, JetSynthesys, a digital entertainment and technology company, has acquired a majority stake in Fanory, a creator monetization platform, for an undisclosed amount. As part of the acquisition, JetSynthesys has appointed former Twitter India Head and Fanory’s co-founder, Manish Maheshwari, as President at the corporate level, JetSynthesys. The acquisition will help JetSynthesys to tap into the growing market of social media creators and to expand its presence in the digital entertainment space.